The prompt is the product

TLDR: Don't ask AI to do the thing directly. Ask it to interview you first — what are your constraints, what have you not thought of, what would you recommend? Collect those answers into a brief. Use that brief as your real prompt. This works for anything: websites, business plans, marketing campaigns, internal tools, hiring processes. The example below is a website, but the method is universal. A 350-word brain dump became a 1,200-word spec, and the result wasn't even in the same category. You've got an idea for a website. You open Claude or ChatGPT and type something like: "I'm starting a surf lesson business in Portugal. Can you build me a website?" And the AI will do it. It'll give you a homepage, maybe a contact section, some copy about how your services are "tailored to your needs." It works. Technically. But it's thin. It's missing things you didn't know to ask for — SEO tags, legal pages, a contact strategy, cookie consent, schema markup. You never mentioned them, and the AI di