Judge tosses out X's advertiser boycott lawsuit
A US District Court Judge for the Northern District of Texas has dismissed X Corp.’s lawsuit against advertisers it claimed participated in an “illegal boycott” of X, Reuters reports. X originally ...
Source: Engadget
A US District Court Judge for the Northern District of Texas has dismissed X Corp.’s lawsuit against advertisers it claimed participated in an “illegal boycott” of X, Reuters reports. X originally filed its lawsuit in 2024 in response to advertisers pulling ads from the social media platform, a decision reportedly motivated by X's lax approach to moderating hate speech.Judge Jane J. Boyle was not swayed by X’s claims that advertisers like Twitch, Shell, Nestlé and Lego pulling advertising amounted to an “antitrust injury.” The companies named in X’s lawsuit are members of the World Federation of Advertisers’ Global Alliance for Responsible Media (GARM), an organization used by advertisers to bargain for certain safety standards from the platforms they advertise on. Advertisers took issue with X's approach to moderation and responded accordingly, purchasing ad space on other social platforms instead. The decision hurt X's ad revenue, but as Boyle writes in the dismissal, the