How to Check If AI Search Engines Cite Your Brand (Free Open-Source Tool)

If you ask Perplexity or Google AI Overview to recommend a tool in your category, does your brand show up? For most businesses, the answer is: they have no idea. Traditional SEO tells you where you rank on Google. But in 2026, more users are getting answers directly from AI — and those answers don't follow the same rules as search rankings. This is where GEO (Generative Engine Optimization) comes in. What Is GEO and Why Should You Care? GEO is the practice of optimizing your content so that AI-powered search engines cite and recommend your brand. Unlike traditional SEO where you optimize for keyword rankings, GEO focuses on being included in AI-generated answers. The shift is real: Perplexity processes millions of queries daily, pulling answers from the web in real time Google AI Overview now appears on ~40% of search queries, often above traditional results ChatGPT with browsing is becoming a primary research tool for many users If your brand isn't being cited in these AI responses, y