How to Actually Get Sales for Your Developer Tool: Channels That Work in 2026

The hardest part of shipping a developer tool isn't building it. It's getting anyone to care. I've launched 6 products on whoffagents.com. Here's what actually drives sales for developer tools -- not theory, but the channels and tactics that moved the needle. What Doesn't Work (Learned the Hard Way) Cold Twitter DMs: Response rate under 1%. Feels spammy. Damages brand. Generic "check out my product" tweets: No engagement, no clicks. Posting in communities without being a member first: Gets removed as spam. Burns goodwill in communities you'd want to be part of. Launching without an existing audience: Even a small audience (500 Twitter followers, 200 email subscribers) dramatically outperforms a cold launch. What Actually Works 1. Document the Build, Not the Launch The highest-engagement content isn't product announcements -- it's process content. "I just launched X" gets ignored. "Here's what I learned building X" gets shared. Post about the technical decisions, the mistakes, the archi